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NOV 2007

DISNEY BABY EINSTEIN™ ENCOURAGES PARENTS TO KEEP THE HOLIDAY SPIRIT ALIVE BY FOCUSING ON WHAT MATTERS MOST – TIME TOGETHER

Award-Winning Baby Einstein Products Provide Parents and Caregivers with Tools to Engage Little Ones Throughout the Holiday Season and Beyond

Burbank, Calif. (November 20, 2007) – Whether traveling to visit family, preparing for house guests or scrambling to finish last minute shopping, the holidays can be stressful for everyone – including the littlest ones in your life. This season, Baby Einstein encourages parents to recapture what holidays are supposed to be all about – families spending meaningful time together.

“The holidays are a wonderful and extremely busy time of year, and parents of young children work especially hard to create family traditions that will endure,” says Dr. Karen Hill Scott, child development expert. “But, in the blur of preparations, we sometimes forget the most important things we can do during the holidays is get the most out of the time we have with our children. Instead of obsessing over creating ‘quality time’, we can make the everyday moments more meaningful. From listening to music, having a meal, taking a trip, or playing little games—it can all be quality time for our babies. And let’s face it, time is only real “must have” on your baby’s wish list.”

Whether watching snowflakes fall with dad, listening to the crackle of the fireplace with grandma or clapping to a favorite holiday song, Baby Einstein has a collection of products that can help enhance holiday events and everyday moments by encouraging playful interaction between parent and child.

Holiday Classics
Celebrate the holidays with the littlest one in your life by enjoying classic Baby Einstein holiday favorites. Everyone -- including parents, family, friends and babies -- will enjoy reading holiday poems and discovering joyful holiday musical sounds from around the world.

Baby Santa’s Very Merry Christmas Book
$6.99 SRP
18 months & up
Baby Santa’s Very Merry Christmas board book takes little ones and parents on a pictorial adventure through the holidays. Glistening icicles, crisp white snowflakes, colorful stockings, and snow covered Christmas trees are paired with classic holiday poems to captivate and delight babies.

Baby Santa’s Very Merry Christmas CD
$6.99 SRP
Birth & up
Celebrate the holidays with traditional carols and classical masterpieces specially re-orchestrated for little ears by The Baby Einstein Music Box Orchestra. The Baby Einstein Baby Santa music CD has 28 tracks, runs 46 minutes and features two programs incorporating entertaining musical scores by master composers such as Mozart and Tchaikovsky with traditional carols in a variety of musical styles. Tracks from this CD are also featured on our Baby Santa's Music Box™ DVD.

Baby Santa’s Music Box DVD
$19.99 SRP
Birth & up
Joyeux Noel! Feliz Navidad! Merry Christmas! Celebrate the holidays with Baby Santa’s Music Box DVD. Babies and toddlers will be captivated with bright lights, ornaments, sleigh bells, toys and winter scenes. Baby Santa brings to life the sights of the holiday season -- coupled with sounds of traditional melodies from England, Ireland, France, Germany, Israel, Japan, and the United States.

Playtime and Travel with Baby
While your holiday “to do” list might be several pages long, your baby’s primary focus is to look listen, touch, and react to everything that’s going on around him. There are endless opportunities for little ones to discover and play at every developmental stage. From tummy time and rolling to crawling and walking, Baby Einstein products provide parents with the tools they can use to foster interaction and play with their children. Even more important, these products are age appropriate and offer playful and stimulating entertainment and engagement for your little ones.

Click Clacks
$2.99 SRP
3 months & up
Familiar Baby Einstein character faces and funny sounds…what could make a baby any happier? Featuring easy grip handles perfect for small little hands to grab, each of the three Baby Einstein character clacker sections “click and clack” as they are shaken back and forth. With rattle beads in the head for additional sounds, babies will be happily surprised each time they shake their Click Clack pal.

Tummy Ticklers
$4.99 SRP
Birth & up
Dragons and doggies and birds, oh my! As assortment of three plush Baby Einstein characters, the Tummy Ticklers will engage little ones at various stages with their bright colors and fun sounds. Press the red bird’s satin belly to hear “chirp,” the green dragon’s satin belly to hear “bleh” (recognizable from the Baby Mozart™ DVD), and the brown dog’s satin belly to hear a “bark.”

Take Along Tunes
$7.99 SRP
3 months & up
Little ones can rock out with the Baby Einstein Take Along Tunes to seven classical melodies that have been re-orchestrated for their tiny ears. Activate the toy and colorful lights dance across the screen to each song. The colorful Baby Einstein caterpillar handle is easy for little hands to hold and take anywhere! Take Along tunes also features an off/low/high volume switch.

Discover & Play™ Star
$12.99 SRP
3 months & up
Loaded with several activities for babies to explore, this friendly and interactive take-along Discover & Play Star introduces babies to day and night with multiple languages and developmental activities. Featuring a sun and moon that says both “Good Morning” and “Good Night”, the Baby Einstein Discover & Play Star includes a pull handle that echoes the sounds of an alarm clock and rooster. When little ones press the star, the classical sounds of “Twinkle, Twinkle, Little Star” are heard and the cheeks in the center of the toy light up. Providing parents and little one with endless opportunities for interaction and fun, Discover & Play Star includes velcro straps that can attach to strollers, carriers, cribs and more.

Take Along Caterpillar
$14.99 SRP
Birth & up
Colorful Baby Einstein caterpillar captures your baby's imagination anywhere your little one goes! Two easy-fasten, adjustable straps attach to strollers, carriers, cribs and more! More than a dozen engaging activities, including two classical melodies, clicker, teether and rattle ball, plus various textures keep little ones busy playing and discovering.

Seek & Discover™ Activity Gym
$49.99 SRP
Birth & up
The Seek & Discover Activity Gym, perfect for tummy time and beyond, features take along lights and musical star that plays 9 classical melodies. Allowing parents and little ones to discover the world together from a baby’s point of view, the gym also includes a large baby safety mirror for baby to see themselves, plastic discovery cards highlighting real life images, plush sun with colorful rattle ball, water-filled apple shaped teether, plush duck with squeaker, plush red bird with bead chase and eight links to reposition toy.

Baby Neptune™ Ocean Adventure Gym
$69.99 SRP
Birth & up
The Baby Neptune Ocean Adventure Gym provides a real world underwater environment for little ones. This colorful and engaging activity gym includes a removable mat and a water-filled musical aquarium that plays classical melodies and features dancing lights. Little ones will delight as they engage with the plush octopus featuring four dangling rattles teethers and multiple textures. They also will enjoy discovering the real-world sea creatures and their names in six different languages. Bordered by soft, multi-textured fabrics, this ocean environment also includes a plush Baby Neptune rattle, a large baby-shaped mirror, and water-filled sand dollar shaped teether.

Musical Motion Activity Jumper
$79.99 SRP
4 months – 25 pounds
Your little one is busy and always wants to be on the go, but sometimes even he needs a break from all the rolling and crawling around. The Baby Einstein Musical Motion Activity Jumper is a “must have” in baby gear, as it engages and stimulates your child while keeping them stationary. Complete with a 360 degree rotating seat, four toy stations and over a dozen activities, the musical motion activity jumper will provide endless opportunities of entertainment for your little one. Activities include an electronic piano with dancing lights and volume control, activity caterpillar with spinners and bead poppers, removable sun teether stalk toy, baby safe mirror for self-discovery, frog spinner with bead chaser and 10 Baby Einstein links to attach baby’s favorite toys. The jumper also combines four fabric-covered springs, four non-skid feet, soft, padded toy bars and 3 position height-adjustment to provide safe jumping fun for babies as they grow.

Quiet Time with Baby
Creating relaxing quiet time is an important part of baby’s day. Whether curling up with mom to hear her read a good book or resting peacefully while listening to classical melodies, Baby Einstein products can help encourage "calm down time" that little ones and caregivers can enjoy together.

Baby’s Photo Book
$5.99 SRP
3 months & up
Whether they live near or far, introducing your little one to family and friends becomes a special bonding activity with the Baby Einstein Baby’s Photo Book. With room for five 4x6 photos and one wallet size photo, this brightly colored book encourages facial recognition. Easy to turn pages are perfect for little hands and the water-filled teether handle soothes baby’s gums.

Teethe and Tug Pals
$6.99 SRP
Birth & up
Each soft plush character has uniquely-shaped teethable hands and feet that can be pulled back and forth for teething fun! Characters are 6 inches tall and include Dog, Turtle (Baby Neptune) and Duck (Baby Vivaldi™).

Lullaby Time DVD
$19.99 SRP
3 months & up
Since most little ones spend the majority of their day rolling, crawling, walking or running, creating calming quiet time and bedtime rituals is an important part of each day. With this in mind, Baby Einstein announces the debut of Lullaby Time, the newest addition to its DVD collection and the perfect title for little ones and caregivers to watch together as they take a break from a very playful day and wind down. Featuring tranquil, real world, baby-friendly images that are complemented by the melodic masterpieces of the celebrated classical composers, Brahms, Mozart, Haydn and Gounod/Bach, Lullaby Time provides caregivers and little ones with an engaging and interactive way to relax and enjoy sweet lullabies together.

Lullaby Classics CD
$6.99 SRP
Birth & up
The Lullaby Classics, A Concert for Little Ears™ music CD features a collection of soothing classical melodies perfect to calm little ones as they wind down from a playful day. Each piece, re-orchestrated for little ears by the Baby Einstein Music Box Orchestra, was specially selected to lull babies into sweet, blissful dreams. Lullaby Classics opens with “Twinkle, Twinkle” variations by Mozart and includes calming and delightful melodies from composers such as Bach, Beethoven, Dvorak and Debussy. It ends with Brahms’ “Lullaby” tucking baby in for a cozy, restful sleep.

Meal Time with Baby
Baby Einstein Eat and Discover Line
$3.99-$12.99 SRP
4 months & up
Every part of a baby’s day is an opportunity for interaction and discovery — especially mealtimes! With the Baby Einstein Eat and Discover feeding line, mealtime can be transformed from frustrating to fun. Designed in conjunction with a feeding specialist to help children develop good self feeding skills, the Eat and Discover collection has been designed for various developmental levels. In addition, the
mealtime products feature familiar Baby Einstein characters, illustrated animals, textures and themes that encourage little ones and caregivers to playfully interact while they enjoy mean-time together.

Bath Time with Baby
Baby Einstein Splash and Discover Line
$3.79-$4.49 SRP
Birth & up

Featuring tear-free 2-in-1 hair and body wash, lotion, body wash and sunblock, the Baby Einstein Bath and Skin Care collection provides parents with everything they need to clean, soften and soothe their baby’s skin. While parents love and trust the products, little ones love the packaging, which features baby-friendly images and favorite Baby Einstein characters. Two gift totes are available, making a perfect gift for new parents.